The Bulldog range was born out of frustration that there were no options available for switched-on men who wanted to reduce the number of man-made chemicals in their bathrooms. As a pioneer of natural grooming, all Bulldog products are body friendly and don’t contain controversial man-made chemicals such as parabens, sodium laureth sulfate, artificial colors, or synthetic fragrances. Instead all Bulldog products are loaded with essential oils and other amazing natural actives to deliver superb grooming results.