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Our Ingredients

We are passionate about the ingredients we use in our products and want you to care as much about what you put on your skin as the food you eat. We think Bulldog is more Bacchanalian feast than all-you-can-eat buffet.

We will always be open and honest about the ingredients we use and want to give you as much information as we can. You can see  our overall framework below.

We use the following framework when we create new products, but are always looking to increase the number ones and reduce the number twos. Number threes don’t even get a look in:

1. Natural Ingredients 2. Low Risk Synthetics 3. High Risk Synthetics
  • We will always replace man-made chemicals with natural ingredients where possible
  • We use natural surfactants, essential oils for fragrances and powerful natural actives for enhanced performance
  • We use a small number of synthetic ingredients where performance is justified
  • We also use some synthetic preservatives in order to maintain shelf life
  • We only select synthetic ingredients that have lower hazard ratings from the Environmental Working Group
  • There are synthetic ingredients that Bulldog will never use
  • We do not use ingredients strongly linked with negative health effects
  • We research, safety assess, and fully disclose our ingredient lists